Kitsu’s Afternoon “News”: Image is Everything

Originally reported in the Daily Mail in an article posted 21 September 2011.

In proof of the fact that image is everything, the quality of a dog or cat’s adoption photograph can be the difference between adoption and euthanasia. Professional photographer Teresa Berg of Dallas Texas can’t stand the thought that “for want of a good picture, a dog goes homeless”, and donated her services as a photographer to her local adoption center. The before and after photographs speak for themselves, but so do the numbers. Adoptions went up 100% after her first batch of new photographs went up.

So, whether you’re looking for a new home for your beloved pet or trying to sell a car, never forget the value of a good photograph in making people want what you’re offering.

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